SinceShea is one of the nine (9) SMEs participating in the Feed the Future Ghana Trade
Investment (GTI) Sales Expansion Project, that DevAfric is implementing.
SinceShea is an environmentally conscious Ghanaian beauty brand that harnesses local
ingredients such as unrefined shea butter, African black soap, aromatic plants, herbs, spices, and
essential oils to handcraft premium skincare and hair products. These environmentally friendly
ingredients are tailored for diverse skin types, offering cleansing, nourishment, protection, and
rejuvenation for both skin and hair. With over 20 categories of products suitable for all ages and
genders, SinceShea also provides a range of massage oils, which are especially safe and ideal for
infants and expectant mothers.

With technical support from DevAfric, SinceShea has achieved significant milestones, including
an increase in sales volume, an expansion of its customer base, and a rise in social media
followers. The implementation of comprehensive sales and marketing strategies and plans,
previously absent before DevAfric’s intervention, now guides sales and marketing efforts. The
recent Sales and Marketing Training, which DevAfric organized and led, has provided invaluable
insights and skills, enhancing the precision of customer profiling and prospecting, and the
delivery of compelling sales pitches, have enabled a boost in market penetration and sales
expansion. Additionally, the training has facilitated an understanding of how to calculate return
on investments, enabling the measurement of the effectiveness of all initiatives.

Click here to place your order and learn more about SinceShea.

 

DevAfric and GTI’s field visit to SinceShea
A couple of SinceShea’s Products