Nhyira Fruits LLC (Nhyira Fruits) is one of the nine (9) SMEs participating in the Feed the Future Ghana Trade Investment (GTI) Sales Expansion Project, that DevAfric is implementing.

Nhyira Fruits is a pineapple producing and processing company with a state-of-the-art factory that maintains strict quality standards and hygiene from farm-to-factory. The Company’s product line includes natural single-strand juices delivered directly from the factory to consumers, reinforcing the Company’s reputation for excellence and unwavering commitment to quality, environmental sustainability, nature preservation, value addition, and excellent customer service.

With DevAfric’s technical assistance, Nhyira Fruits now has well-developed sales and marketing strategies and plans, which it is implementing, and which has resulted in substantial sales increase.  Through DevAfric’s training, mentoring and coaching, the Company has enhanced its competencies in management, administration and financial management to enable it better structure its operations and systems, becoming consistent in record-keeping and transaction monitoring, resulting in higher accountability and effective resource management within the Company.  DevAfric’s assistance further enabled the Company to identify and improve essential elements impacting its operations along the production and delivery lines.

Additionally, DevAfric’s technical assistance has uncovered avenues for reaching more customers and penetrating new markets, improving product presentation, and forming strategic partnerships with key stakeholders and social media influencers.

Click here to place your order and learn more about Nhyira Fruits.

DevAfric and GTI’s field visit to Nhyira Fruits
The CEO of Nhyira Fruits making a presentation during the Sales and Marketing Training