J&E Green Ways Farm Ltd. (J&E)
J&E Green Ways Farm Ltd. (J&E) is one of the nine (9) SMEs participating in the Feed the Future Ghana Trade Investment (GTI) Sales Expansion Project, that DevAfric is implementing.
J&E is a Ghanaian agribusiness that produces and processes yellow corn, rice, potatoes and ginger. The Company’s main product is its signature “Yellow Cornflour.” It has also innovated a service-based farming initiative known as “Crowdfarming,” with its yellow corn and rice. The Crowdfarming initiative provides an opportunity for individuals interested in agriculture but who lack the knowledge, land, and required tools to grow their own crops; to subscribe each farming season and join the initiative. The amount of crops/acreage one gets depends on the subscription amount paid.
J&E’s farming and milling are currently done in the Ketu North District of the Volta Region, while the packaging and shipping is done at its processing facility located at Oyibi in the Greater Accra Region.
J&E acknowledges significant improvements in its operations following DevAfric’s technical support, which has resulted in restructuring of operations, systems and structures and an expansion in distribution outlets and sales. Guided by the sales and marketing strategies and plans that DevAfric helped develop, the Company also increased its workforce by recruiting three new permanent staff to manage its sales, marketing, and farm departments.
With DevAfric’s technical support, the Company has increased its IG presence and is in the process of developing an engaging website. DevAfric’s technical support has also enabled J&E to forge valuable connections with other SMEs in the agribusiness sector, especially after participating in the intensive Sales and Marketing Training that DevAfric organized and led in May 2024.
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